Latinas own less than 1% of businesses in the US. Latina CEO & Founder Daniella Senior shares how she managed to expand Colada Shop and launch Serenata and Zumo with support from LEDC.
Entrepreneurship has been in Daniella Senior’s blood since she was a teenager. At just 13-years-old, she founded a catering business in her native country Dominican Republic. It led her to culinary school and subsequently to some of the greatest kitchens in the country, including Eric Ripert's Le Bernardin and Jose Andres’ Zaytinya.
In 2016, Daniella opened Colada Shop, a cafe serving coffee, cocktails, and Cuban food. Since then, it has become a local favorite, earned numerous national acclaims, and most recently, was visited by Vice President Kamala Harris.
In 2017, Daniella partnered with Chef Ryan Ratino to open Bresca, a modern French bistro that was awarded a Michelin Star in the guide’s 2018 edition. In 2019, she opened Serenata and Zumo, a dual concept at La Cosecha Market. It serves as a juice and toast shop during the day and as a cocktail experience in the evenings, bringing Latino flavors to the forefront.
Daniella has proven to not only be a great businesswoman, but also a leader in her community. She serves on the board of Women Chef’s & Restauranteurs and the Restaurant Association of Metropolitan Washington (RAMW). When Daniella is not helping other Latinas succeed locally, she is advocating for small businesses at the national level.
The third episode of Econo-Mía dives into Daniella’s background and entrepreneurial journey.