The Fairfax County Board of Supervisors authorized $7 million in American Rescue Plan Act (ARPA) funding to establish the THRIVE Small Business Technical Assistance Grant Program (the THRIVE Program). The THRIVE program aims to help address and mitigate the negative economic impacts experienced by small businesses from the COVID-19 pandemic by building their capacity to meet their individual business goals and identifying business planning needs.

Unlock your business's full potential with Fairfax County's THRIVE program

THRIVE will provide up to 600 small businesses coaching and targeted consulting valued up to $10,000. Through THRIVE, businesses will have access to a network of industry experts that will give them the tools and support they need to get ahead and stay ahead in today's competitive landscape. Whether you are looking to streamline operations, enhance your marketing strategy, or plan for financial growth, THRIVE has you covered. Take your business to new heights with Fairfax County's THRIVE program. The program is funded through Fairfax County's share of the American Rescue Plan Act (ARPA).

Areas of the consulting services available include:

Business Operations: 

  • POS system. 
  • Payroll system. 
  • Appointment system. 
  • Bookkeeping system. 
  • Lease negotiation. 
  • Human Resources. 
  • Staff talent acquisition. 
  • Other operations services


  • Brand consulting. 
  • Graphic design. 
  • Develop Ecommerce. 
  • Develop website. 
  • Photography session. 
  • Digital presence. 
  • Other marketing services

Financial Planning: 

  • Financial health. 
  • Tax advisory. 
  • Other financial services. 

Applications for cohort #1 Open - December 12-21, 2023  

  • This cohort will accept up to 250 businesses* 

Applications for cohort#2 Open – January 16-26, 2024  

  • This cohort will accept up to 350 businesses* 

**Should more businesses apply than there are slots available, there will be a lottery held by the grant administrator LEDC. 

  • For the application period ending 12/22/2023, a lottery will be held if more than 250 businesses apply for THRIVE grants. 
  • Lottery will be held on 1/2/2024 
  • Those businesses not selected will automatically be entered in the next application. 
  • For the application period ending 1/26/2024, a lottery will be held if more than 350 businesses apply for THRIVE grants. 
  • Lottery will be held on 1/29/2024 

Who is Eligible 

Businesses must: 

  • Have one or more location(s), including the principal place of business, in Fairfax County. Fairfax County includes the Towns of Herndon, Vienna, and Clifton.  
  • Businesses must have 49 or fewer employees.   
  • Businesses must be established and revenue-generating prior to December 31, 2021.    
  • Sole proprietors, LLCs, C Corporations, S Corporations, and Partnerships are all eligible types of business. 
  • Non-profits are not eligible for this program. 
  • A sole proprietorship will only be eligible if it can demonstrate that 51% or more of its income comes from an eligible business type. 
  • Home based businesses are eligible if they meet the other criteria. 
  • Experienced COVID Negative Economic Impact and can demonstrate either: 
  • 5% decrease in gross revenue during the pandemic period.  Verification of revenue decline may compare at a minimum any consecutive 6-month period utilizing 2019, 2020, 2021 or 2022 annual tax returns (or equivalent).   
  • 10% decrease in employees during the pandemic period. Verification of employee declines may compare at a minimum any consecutive 6-month period utilizing 2019, 2020, 2021 or 2022 payroll (or equivalent). 
  • All businesses must be able to provide a current Business Professional and Occupational License (BPOL), but it is not required to submit the application. If selected as part of the cohort, they can provide the BPOL during review. 


Part 1: Application + Business Health Assessment 

  • Initial Eligibility Screening: Applicants enter business contact and financial information into the application to determine eligibility for program. 
  • Full Application: if found eligible, applicants will be allowed to complete additional questions and upload documents. 

Part 2: Decision 

  • Applicants selected to move forward in the process wil be notified via email and invited to re-enter the portal.
  • Applicants invited to re-enter the portal will be asked to sign THRIVE contracts and agreements required to receive services as a Small Business Beneficiary. 
  • Business accepted and have agreed to participate in the program will receive grant services as a Small business Beneficiary. 

 Part 3: Award of Grant Services 

  • Beneficiaries will be contacted by their assigned THRIVE Business Coach via email. In this program, Business Coaches will serve as Beneficiaries' case managers and help determine the targeted assistance by evaluating their Business Health Assessment and results. 
  • Small Business Beneficiaries will then be matched with THRIVE Business Consultants, who will provide them with up to $10,000 of technical assistance. 

How to Apply: